What is SEO,How SEO works and Why It is important?

What is SEO ?

• SEO stands for Search Engine Optimization.
• SEO is an online marketing practise which is used for bring any website on top in search engine’s results for a particular keyword.
• Keywords are words that user type or search on any search engine.
• 75% user find any website using search engine like Google,Yahoo,Bing.
• It is the best practise of increasing the quality and quantity of traffic to your website through organic search engine results.

How SEO works ?

1)Crawling– It is a searching process in which search engines send out a team of Robots(Crawlers or Spiders) to find new and updated content.Content can be a webpage,text,images,videos,pdf etc.

2)Indexing – After crawling,indexing takes place.It is a process of adding webpages in Google search or Search engine.

3)Ranking – It defines the website position in the search engine results page.It depends on factors(search engine algorithm) like number of backlinks,sitemap,internal linking,page load time,URL structure,meta title,meta description etc.We will discuss all these factors(search engine algorithm) in detail in our incoming chapters.

Why SEO(Search Engine Optimization) is important ?

• To get more traffic on our website.

• To increase visibility on search engine.

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• To create trust and credibility.

• To increase user engagement and conversions.

• It is unpaid and long term strategy.
• It is a easy way to show your business as brand.