What is Google Search Console ? It is a free tool or service provided by google which allows users to check indexing status and optimize visibility of their websites. It is also known as Google Webmaster Tool. It is a way by which google communicates with individual website owners. Google gives information about site issues,site […]
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What is XML Sitemap and robots.txt ? XML Sitemap : “XML” stands for “Extensible Markup Language“ A “Sitemap” or “XML Sitemap” is a file of website which helps search engine to search,crawl and index the all contents of website. It contains a list of all important pages of website. Search engines like Google, Yahoo and
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Internal Links,External Links,Page Loading Speed,Image Optimization and Video Optimization ? Internal Links & External Links ? Internal Links – These are the links that points to content within the same domain or website. When bots or spiders of search engine find our website then they follow the links to discover additional pages.In this way Internal
Keywords,Title tag,Meta description and Alt text ? Keywords : Keywords are words or phrases that user type or search on any search engine to find something what they are looking for. It plays an important role in the website ranking and is heart of on-page optimization. For example, If a user type “buy laptop” in
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On-page SEO and Off-page SEO On-page SEO It is the act of optimizing different parts of our website that affect the search engine ranking.It is also known as “on-site” SEO. On-page SEO factors- Keywords Meta title tag Meta description Alt text SSL/HTTPS URL Internal linking External linking Page loading speed Image optimization Video optimization Mobile
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Top 10 differences between Traditional Marketing and Digital Marketing Traditional Marketing 1)It is easy to reachout to local customer with traditional marketing methods. 2)The physical presence of marketer is required in traditional marketing. 3)It is difficult to reach finite numbers of customers by traditional marketing. 4)There is need of hard copy of products or services
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White Hat SEO,Black Hat SEO and Gray Hat SEO ? White Hat SEO : 1)It is considered as ethical and organic seo. 2)We follow all guide lines of search engine. 3)It is a slow process but long lasting for growth in ranking. E.g. – don’t deceive your users,make your website unique,valuable and engaging,write high quality
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What is SEO ? SEO stands for Search Engine Optimization. SEO is an online marketing practise which is used for bring any website on top in search engine’s results for a particular keyword. Keywords are words that user type or search on any search engine. 75% user find any website using search engine like Google,Yahoo,Bing.
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What is WWW,URL,HTTP,HTTPS,SSL,Domain and Hosting? WWW – It stands for World Wide Web.It is the collection of websites or webpages that are stored in webservers contain text pages,images,videos etc. URL – It means Uniform Resource Locator.It is the address or location of any specific website,pages,videos etc. Example of URL- https://digitalpathsala.com/ which is an address of
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What is Search Engine ? Search engine is a website or software system through which users can search the internet content. E.g. – Google,Bing,Yahoo etc. What is SERP ? It is known as Search Engine Result Page. These are the webpages that served by search engine such as Google,Bing,Yahoo etc when any
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