On-page SEO and Off-page SEO

On-page SEO and Off-page SEO

On-page SEO

It is the act of optimizing different parts of our website that affect the search engine ranking.It is also known as “on-site” SEO.

On-page SEO factors-

• Keywords
• Meta title tag
• Meta description
• Alt text
• SSL/HTTPS
• URL
• Internal linking
• External linking
• Page loading speed
• Image optimization
• Video optimization
• Mobile friendly website
• Sitemap
• Robots.txt
• Google analytics
• Google search console

Off-page SEO

It refers to any method or techniques taken outside of a website to improve the ranking of any website in the search engine results page (SERPs).It is also known as off-site SEO.

Off-page SEO factors –

• Backlinking
• Photo sharing
• Content sharing
• Video sharing
• Blog commenting
• Directory submission
• Social media engagement
• Social bookmarking

Note : we will learn all these factor in detail in next lesson.