Table of Contents
What is Digital Marketing ?
Digital Marketing is a marketing technology which helps to promote your business,product or service using digital equipments such as desktop computers,laptop,mobile phones etc.It also refers to any advertising which is getting delivered through different digital channels like Search Engine(Google,Yahoo,Bingo etc),Websites,Email,Mobile applications,Social media etc.
Why Digital Marketing ?
- To establish your brand digitally and globally.
- To create brand loyalty.
- To get conversion of high rate.
- To interact with targeted audience.
- To generate better revenues.
- To reach more and more mobile consumers.
- To differentiate your business.
The 5Ds of Digital Marketing
- Digital media – It includes text,audio,video and graphics which can be transmitted over the internet like digital videos,digital audios,digital images.web pages,social media(facebook,instagram,twitter,linkedin etc).
- Digital platform – digital platforms like browsers,applications,facebooks,instagram etc.
- Digital devices – digital devices like smartphones,tablets,laptops,desktop computers etc.
- Digital data – data which is generated for sell different products or services to an existing customer ,improving user experience and to increase customer’s buying rate.
- Digital technology – It will improve the quality of digital marketing output and helps in generating more leads.
Assets of Digital Marketing
- Domain
- Hosting
- Website
- Website logos and icons
- Video content
- Images(product images,company images etc)
- Texts(blog posts,ebooks,product description etc)
- Social media pages(facebook,instagram etc)
- Online products
Types of Digital Marketing
- SEO(Search Engine Optimisation)
- SEM(Search Engine Marketing)
- SMO(Social Media Optimisation)
- SMM(Social Media Marketing)
- Email marketing
- Content marketing
- Affiliate marketing
- PPC(Pay Per Click)
- Audio marketing(radio advertising)
- Video marketing(television advertising)
- Mobile advertising
- Live chat