Internal Links,External Links,Page Loading Speed,Image Optimization and Video Optimization ?

Internal Links,External Links,Page Loading Speed,Image Optimization and Video Optimization ?

Internal Links & External Links ?

Internal Links –  

• These are the links that points to content within the same domain or website.
• When bots or spiders of search engine find our website then they follow the links to discover additional pages.In this way Internal linking helps the bots and spiders to crawl the additional pages,content or information.
• It also helps users or visitors to find additional content or information quickly.

External Links – 

• These are the links that points to content in the separate domain or website.
• When bots or spiders of search engine find our website then they follow the links to discover additional pages.In this way external linking helps the bots and spiders to crawl the additional pages,content or information on another website which is linked to our website.
• External links from other website to our website are a great source of free traffic.

Page Loading Speed ?

• It is the amount of time that a website take to load.
• It depends on several factors like site’s server,file size,image size etc.
• Google is using page speed as a ranking factor since 2010.It means ranking of any website also can get affect by “page loading speed”.
• There are many tools from which we can identify the page loading speed like Pingdom,GTmetrix,Google Analytics etc.

Image Optimization ?

• Image optimization is all about the reducing the size of images without losing its quality.
• It also affects the ranking of any website.
• It is about image SEO.
• There are some ways to optimize the images –

1. Name images as per  the keywords you selected.
2. Optimize the alt attributes.
3. Choose correct dimensions of images.
4. Choose correct file type.
5. Reduce file size of images.
6. Beware of decorative images. 

Video Optimization ? 

• It is simply optimizing any video to be indexed and rank on search engine result page for relevant keyword.
• There are several ways to optimize – 

1. Choose right hosting platform.
2. Create an optimize title.
3. Create full description with relevant keywords.
4. Select proper thumbnail image relevant to video.
5. Use tags wisely.
6. Create a strong call to action.