Table of Contents
In bound marketing
- In bound marketing is a technique to promote your business,product or service online with paid or unpaid campaign.
- In bound marketing works like magnet.It pulls the customer those who are actively looking online for solution.
- Contents like blog contents,video contents,downloadable contents are known as the heart of In bound marketing.
- ROI(return on investment) is higher than Out bound marketing.
Types of In bound marketing
- SEO(Search Engine Optimisation)
- SEM(Search Engine Marketing)
- SMO(Social Media Optimisation)
- SMM(Social Media Marketing)
- Email Marketing
- Content Marketing
- Affiliate Marketing
- PPC(Pay Per Click)
- Comment Marketing
- Social Bookmarking
- Podcasting
- Direct/referring Links
Out bound marketing
- Out bound marketing is a technique to promote your business,product or service offline with paid or unpaid campaign.
- It is a traditional method of marketing.
- ROI(return on investment) is lower than In bound marketing.
Types of Out bound marketing
- TV ads
- SMS
- MMS
- Digital hoardings
- Print advertising